Navickas, Valentinas, and Asta Malakauskaitė. “The Pecularities of Formation and Development of Event Marketing Strategies”. Business: Theory and Practice 8, no. 3 (September 27, 2007): 146-152. Accessed January 7, 2025. https://transport.vilniustech.lt/index.php/BTP/article/view/11526.